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Problem Design

The best solution won't make a difference unless the problem has been correctly framed first.

Problem Design

+1

This meeting could have been a picnic

Nov 9, 2025

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6 min read

This meeting could have been a picnic

Well-designed meetings are just as important to our work as well-designed artifacts.

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

"Just doing things" is not a path to value (Don't Just Do Things, Part 1)

Oct 12, 2025

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7 min read

"Just doing things" is not a path to value (Don't Just Do Things, Part 1)

Action for the sake of action feels good, but the path of least resistance leads you to surrender your own agency.

Pavel Samsonov
Pavel Samsonov

Problem Design

+2

Skipping alignment leads to zero-impact UX

Sep 7, 2025

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9 min read

Skipping alignment leads to zero-impact UX

Deliverable artifacts are only a small part of the social system that product development entails. Any "productivity" gained by ignoring that system is an illusion.

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

Only outputs can be automated

Jul 20, 2025

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8 min read

Only outputs can be automated

By emphasizing design's role as a producer of visual outputs, our leaders have eroded the entire justification for UX as a practice.

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

Fear vs Play

Jul 12, 2025

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9 min read

Fear vs Play

Fear is choking out thoughtfulness in tech, and it can't be replaced with "more productivity" — because productivity is not what motivates corporate layoffs.

Pavel Samsonov
Pavel Samsonov

Problem Design

+2

AI saved the feature factory

Jul 6, 2025

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9 min read

AI saved the feature factory

When outputs are valued above all else, hallucinations and slop aren't bugs — they're features.

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

Imitating the future, breaking the present

Jun 20, 2025

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7 min read

Imitating the future, breaking the present

Tech companies are only pretending to innovate, through copying futuristic aesthetics from science fiction without understanding their purpose.

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

Apple's Liquid Glass is a grim portent for UX

Jun 13, 2025

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11 min read

Apple's Liquid Glass is a grim portent for UX

Industry leaders like Apple and Shopify are redefining design excellence from making products usable to solely luxury branding.

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

Figma Dreamweaver

May 9, 2025

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7 min read

Figma Dreamweaver

The dream of being able to generate working websites will remain out of reach until UX redefines its practice around semantic structure rather than layouts.

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

The outputs of design are memetic, not visual

Feb 7, 2025

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5 min read

The outputs of design are memetic, not visual

Like our products, visual artifacts should be designed to fit their audience and purpose. That purpose is not "so that someone can look at it."

Pavel Samsonov
Pavel Samsonov

Problem Design

+1

Hiring learners 👍 vs hiring to learn 👎

Jan 31, 2025

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7 min read

Hiring learners 👍 vs hiring to learn 👎

UX teams are optimizing themselves into being bad at UX.

Pavel Samsonov
Pavel Samsonov

Problem Design

+2

Tools for not-thinking

Jan 24, 2025

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10 min read

Tools for not-thinking

User research would have prevented this week's extremely expensive mistakes - but leaders are determined to keep making them.

Pavel Samsonov
Pavel Samsonov

The Product Picnic

Writing on UX and product management to connect today's discourse with classic insights that the industry forgot.

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