The best solution won't make a difference unless the problem has been correctly framed first.
Problem Design
+1
Feb 7, 2025
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5 min read
Like our products, visual artifacts should be designed to fit their audience and purpose. That purpose is not "so that someone can look at it."
Jan 31, 2025
7 min read
UX teams are optimizing themselves into being bad at UX.
+2
Jan 24, 2025
10 min read
User research would have prevented this week's extremely expensive mistakes - but leaders are determined to keep making them.
