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Metrics and Data

Quantifying impact, data-driven decision-making, and measureship.

Metrics and Data

+3

Research is a leadership skill; don't cede it to AI

Sep 12, 2025

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9 min read

Research is a leadership skill; don't cede it to AI

The role of UX is not only to change the behaviors of users, but also to influence the behaviors of stakeholders. Adding AI tools to this process only undermines alignment.

Pavel Samsonov
Pavel Samsonov

Metrics and Data

+1

The ROI of UX is so massive that no one will believe you

Aug 10, 2025

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7 min read

The ROI of UX is so massive that no one will believe you

User research makes the most difference when findings challenge closely-held assumptions. But the truth is often unpopular.

Pavel Samsonov
Pavel Samsonov

Metrics and Data

+2

The bounty of the commons

Mar 8, 2025

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7 min read

The bounty of the commons

You'll never be able to make effective trade-offs without thinking holistically about the entire system, and the other people within it

Pavel Samsonov
Pavel Samsonov

Feedback Loops

+1

Verschlimmbessern

Feb 14, 2025

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7 min read

Verschlimmbessern

Elevating quantitative methods above all other ways of informing decisions is a great example of "making things worse by making them better."

Pavel Samsonov
Pavel Samsonov

The Product Picnic

Writing on UX and product management to connect today's discourse with classic insights that the industry forgot.

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